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The Institute of Business Ethics offers guidance on the ethical challenges faced by marketers.
 
A report published by the Institute of Business Ethics draws the attention of businesses to the ethical issues, dilemmas and challenges that can characterise their marketing activities.  Using real-life examples and interviews with subject experts, Marketing Responsibly, written by Mallen Baker, examines the scope of the challenges confronting marketing operations, including issues such as misleading customers, marketing across cultural boundaries, marketing to children and marketing controversial products.